3D Market Trends (new!)

3D Market Statistics

Consumer Electronics Association (CEA) and the Entertainment and Technology Center (ETC) at the University of Southern California offered the following statistics on the new 3D genre:

Two-thirds (67%) of those planning to buy a 3D-enabled TV within the next three years say they will be more likely to buy if they can receive and watch 3D television programmes through an antenna, cable, satellite or fibre-to-the-home. Most say the primary reason to buy a 3D-enabled set is to watch 3D movies at home (65%), 36% want to play 3D video games and 33% want to watch television programming, according to the research.

"2010 will be an important year for 3D in the home, with 3D-enabled sets on store shelves today and content
continuing to evolve and expand," said Shawn DuBravac, CEA's chief economist and director of research.
"3D content in the home shows potential as 3D-specific cable channels continue to be announced and more
movies and sporting events are slated to be transmitted in 3D in the coming months."

The study also shows that interest in 3D technology continues to grow as consumers experience the
technology. Roughly 27% of online U.S. adults saw a 3D movie or event in the last year, with just under half
(49%) of these individuals seeing more than one.

More than 40% of U.S. online adults who have seen a 3D movie or event in the last year say they would
prefer to watch movies and television shows in 3D vs. 2D across all content types, if available. Nearly
one-third of all online adults say they would like to watch all their television programmes in 3D.

"Consumers who have seen digital 3D know that the current state of the art is unlike any 3D they have seen
in the past," said David Wertheimer, CEO and Executive Director of the Entertainment and Technology
Center at USC. "It's no surprise, given the choice consumers want a high-definition 3D experience in their
home. However, broad availability of 3D content is critical to mass adoption."